Four stages that can stand alone or run as a cycle. Start at the stage that matches where you are: watching the field, facing a decision, carrying a plan, or keeping one on track.
See it coming. Act first. A standing watch on markets, energy, trade, labour and regulation in Alberta and Western Canada, aimed by your priority questions and cut down to your sector and your files. Three monthly plans: Alerts + Daily, Daily or Weekly.
Best for: Spotting a regulatory, market or political shift early, with time to act before it lands.
Your priority questions, agreed at the start, set what we watch
Bills, orders, regulator decisions (AER, AUC), market, rate, trade and labour moves, and stakeholders
On Alerts + Daily, critical moves sent as soon as they are detected
Bottom line first, every item rated for confidence and linked to its source
Alerts + Daily: critical developments sent as soon as they are detected, as sources allow, and a written summary each business day. Up to 5 recipients, a monthly review of what we watch for, and up to 5 sources you name.
Daily: a written summary every business morning: what moved, why it matters, what to watch next. Up to 5 recipients.
Weekly: a written summary every Monday morning, with the week ahead. Up to 3 recipients.
Every plan: your priority questions set the watch, reviewed as your needs change. Each update leads with the bottom line, with every source rated for reliability and each item linked to its public source.
All plans: one topic, billed monthly, cancel with 30 days’ notice. Extra topics C$950, C$450 or C$200 a month, by plan. Pay a year in advance and save 10% on Alerts + Daily or Daily.
A written answer to a single decision question, built from the record: the facts, who decides and who influences, the options on the table and the risks attached to each, every claim sourced. Five business days as standard, or 48 hours for +50%.
Best for: Making a specific decision, like entering a market, responding to a new rule or committing to an investment.
A clear answer to one question, with sources cited
Who decides, who influences and where each one stands
Options weighed, one recommendation, and the risks and deadlines that come with it
For a wider question, a Landscape Assessment maps your market, rivals, risks and options (from C$5,400)
Hands to Execute: the chosen option, with its deadlines and risks, ready to plan around
Execution starts with the leadership team. We sit down with your owners and senior leaders, settle who decides what, agree on one direction, and turn it into a short list of priorities, each with a named owner, a deadline and a measure. Your team runs the plan in its own meeting rhythm. No Brief required.
Best for: Owners and leadership teams who know where they need to go and are ready to own getting there.
Leadership first: clear roles, decision rights and one direction everyone backs
Priorities stripped down to what matters, each with an owner
A plan with deadlines, KPIs and a meeting rhythm your team runs
Monitor holds the line after launch with monthly check-ins and course corrections
Hands to Monitor: the plan, its owners and KPIs, ready for monthly follow-through
Once the plan is live, a monthly check-in reviews milestones, KPIs and owners against what was agreed. When something slips, the correction is named and assigned on the spot, and you get a straight read on what is and isn’t working. Monthly, 3-month minimum.
Best for: Leadership teams with a plan in place who want outside accountability so it actually gets delivered.
Monthly check-in on milestones, KPIs and owners
A one-page progress scorecard after each check-in
Course corrections when a target or owner slips
Anything new or outside the plan goes back to Scan and Brief
Hands back to Scan and Brief: what changed, and any new question the plan now faces
The four stages joined into one continuous engagement with no hand-off gaps: the Scan surfaces the questions, Briefs answer them, the plan carries the answer, Monitor keeps the plan honest, and a quarterly review feeds what changed back into the next Scan. Scope, cadence and files are set with each client.
Best for: Organizations with several live files that want one partner from first signal through a delivered plan, with no gaps between stages.
A weekly or daily Scan of your sector and files
Deep-Dive Briefs on the questions that matter most
Execute: an Organizational Health Check and Planning Workshop to start
Monitor: monthly follow-through on your plan’s progress, KPIs and owners
A quarterly review of what moved, what worked and what comes next
DiscussSend a short note on the file or decision in front of you. Use Discuss on any stage, or Request when you already know the stage you want.
ScopeWe agree on the question, the deliverable, the timing and the price in writing before work starts.
DeliverThe work arrives as agreed, sourced and dated. Payment is by Interac e-Transfer; details come with the scope.
Engagement outputs are prepared for the client that commissions them. Public material on this site is general information, not legal, tax, financial, investment or other professional advice.
Samples
One sample for each stage.
Click a sample to open it. Brightfold Electric is a fictional client.
01Scan
Edge Scan: one week, seven signals, each one triaged
One week of signals for a Red Deer contractor: seven shifts across rates, trade, costs, labour, permits, the grid and rivals, each rated for likelihood and impact and triaged to act, brief or watch.
One issue taken to one decision. The Scan flagged new grid connection rules for solar and EV chargers. The Brief weighs certifying, partnering or waiting, and recommends Brightfold certify two crews before March 1.
Brightfold Electric: the landscape behind the plan
The Landscape Assessment (a Brief option) that Brightfold’s 30/60/90 execution plan is built on: its market, rivals, risks and conclusions, ready to set owners, deadlines and measures against.
